The first Cradle to Cradle Certified® denim collection is here

A big milestone for the ethical fashion label “the Blue suit” going circular

The first Cradle to Cradle Certified® clothing collection is on the market just one year after the collaboration platform for Swiss textile labels was launched. The Circular Clothing cooperative has succeeded, in close cooperation with European suppliers, in gaining access to circular materials and equipment and using this for the Black Denim Collection by the ethical fashion label “the Blue suit”.

The challenging journey to Cradle to Cradle® certification
What changes do you need to make to an item of clothing to meet the stringent requirements of Cradle to Cradle®? This was the central question with which Yvonne Vermeulen, a co-founder with responsibility for design and production at “the Blue suit”, has been grappling. After intensive research and changes to the product design and supply chain, the first significant milestone has been reached with the Black Denim Collection, which is Cradle to Cradle Certified®.

The black denim was developed by a renowned manufacturer in Italy. Since no toxic chemicals are used in the production process, this denim is safe for biological cycles and Cradle to Cradle Certified® Gold. Cradle to Cradle Certified® Gold certified material by the Swiss company OceanSafe was used for the lining of the jacket. Special innovative design elements and production processes, such as the printed lining, also meet the stringent Cradle to Cradle Certified® Gold requirements. Currently, 1% of the material of the Black Denim Collection is Cradle to Cradle Certified® Bronze. In the next few months, this percent and thus also the whole garments should reach the gold level.

“We have audited all the materials and the entire supply chain, including the production steps, and integrated this into the Cradle to Cradle® certification as part of a complex certification process. It is not only the first fashion use case that will profit from this Cradle to Cradle® certification; rather, future use cases of the Circular Clothing cooperative will also benefit,” notes Albin Kälin from EPEA Switzerland.

The Cradle to Cradle® certification is based on the following five principles: Material Health, Product Circularity, Clean Air & Climate Protection, Water & Soil Stewardship, and Social Fairness. Depending on the extent to which all of these criteria are met by the manufacturing process, there are various levels of certification from bronze to silver, gold and platinum. The Circular Clothing cooperative has achieved gold level.

Press coverage
Relevant content is the base for trustworthy communications. When dealing with journalists and media knowing whom to contact, when and how, becomes crucial. For more press coverage about Circular Clothing and its first fashion use case “the Blue suit” in 2021 and 2022, also live and on TV, check News & Publikationen - Circular Clothing
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